AIA
Personal Lines recently launched
a campaign to promote their new mascot and commissioned
Acacia to name and create the printed manifestation
of the adorable hero.
A
star is born...
We
decided to use an approachable illustration style
that be-fits Hosé's (and AIA Personal Line's)
personality. To balance adorability with tenacity,
we then staged him as an Action Hero; adopting a
pose and poster backdrop inspired by Charlie's Angels
no less.
What's
in a name?
And
why the name Hosé you ask? Among other reasons,
it is an acronym for HOme SEcurity,
which is what AIA Personal Line's Products offer.
Of course, you can't miss the fact that firemen
carry HOSEs! And our favourite rationale...it means
'good fortune' in the Chinese dialect of Hokkien!
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