Having been on the core team for the successful design and launch of a certain premium beer (which won a Singapore Star Award for Packaging Design),

Case Study
[ 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10 ]

Asia Pacific Breweries

We were tasked to help with the launch of an 'economy expatriate' label: Raffles Export Lager. We needed to re-capture market share for a niche segment and developed the concept and POPs for APB's new foray.